You've probably once looked through tons of products displayed on the shelves in a supermarket and wondered, "How do I choose the right product?"... "How do I know the best product"... "How do I..."
Then suddenly, the packaging of a product caught your attention, and you just couldn't help but picked the product. Well, it wasn't a trick, it was just the packaging solution of the product that got you!
But, what's so unique about product packaging? How does product packaging affect the product? Let's find out in this article.
Certainly, giving your product a good packaging solution affects the product positively. The aim of product packaging is first to protect the product from external Contaminants.
However, there is more to this, so a few more ways a product packaging can have an impact on the product are discussed as follows.
Whether you want to sell your wares through traditional brick-and-mortar stores or online marketplaces makes no difference. The product's packaging is what gives the buyer their first impression.
Keep in mind that you are up against 2.5 million other online stores fighting for your clients' cash in the world of E-commerce alone. According to research, the initial impression you make lasts little more than 10 seconds.
You won't just create a good first impression on the potential consumer; you'll also get them interested. When you take into account all the factors that influence the design of your packaging solution, the likelihood that buyers will read the information printed on the packaging increases.
Customers' purchase decisions are heavily influenced by unboxing videos they see online.
The purpose of the unboxing process is to elicit an emotional reaction from the person who has just purchased the object. They will remember the great experience they had buying your goods the next time they are in the market for anything similar.
If the packaging looks horrible and fails to convey the message you want it to, you will never be able to elicit the desired response.
